PENDET CONTROVERSY: ‘Don’t blame KRU’ says CEO

Promo ad was done by a third-party supplier hired by Discovery Channel, says its CEO
Wednesday, August 26th, 2009 12:54:00

 

Norman Abdul Halim

NORMAN: We understand why some people are upset over this

KRU Studios has nothing to do with the controversial promotional clip Enigmatic Malaysia — even though the series of documentaries was produced by them to showcase Malaysia’s cultural heritage on the Discovery Channel, KRU Group of Companies’ chief executive officer Norman Abdul Halim said.

 

The promo clip — which contained footage of dancers doing the Pendet — sparked a massive outrage among Indonesian media, artists and citizens, with Malaysia being accused of attempting to stake claim over the traditional Indonesian dance.

Indonesian TV news segment, Metro Hari Ini, claimed the video was off a Malaysia, Truly Asia 2009 advertisement by Tourism Malaysia.

However, the video was in actual fact only a promo clip by Discovery Channel, and contrary to what the Indonesian news channel had claimed.

“The promo ad was done by a third-party supplier, hired by Discovery Channel, and not by us,” Norman told Malay Mail yesterday.

“We only produced the documentaries. In fact, we only just came to know about the commercial after the controversy was highlighted.”

Norman also said the footage in the commercial was not taken off his documentaries. The Enigmatic Malaysia series comprises six documentaries, namely, The Malaccan Portuguese — Preserving Their Heritage, Bajau Laut — Nomads of The Sea, Keris — The Myth & The Magic, Kellie’s Castle — Myth & Mystery, Malaysian Batik and Wau.

Norman also said the documentary Malaysian Batik had contained clips of a traditional Javanese dance as part of the explanation how the Malaysian batik had evolved historically from its Java origins.

“There was no ill-intent in the portrayal of the Javanese dance in the documentary. It was only to show how batik originated from Java,” said Norman, who added that the traditional Javanese dance in his documentary was not similar to the Balinese Pendet dance.

He said the Indonesian ambassador to Malaysia and a representative of the Indonesian culture ministry met up with him yesterday to seek clarification on the claims, and both had understood the situation.

“The representative of the Indonesian culture ministry verified that the Javanese dance in Malaysian Batik was not similar to the Pendet.”

On Monday night, Norman made a clarification on Indonesian television station TVOne. He said he is not blaming anyone for the controversy, which resulted in the Indonesian outrage — attributing it to a complete misunderstanding by the Indonesian media.

“If the situation had been reversed, and Indonesians were staking a claim on something that’s originally Malaysian, it is only natural if Malaysians become upset over it. So I understand why some people are upset over this.”

Enigmatic Malaysia is currently aired on the Discovery Channel.

The episode, The Malaccan Portuguese — Preserving Their Heritage, won the Sarasvati Award 5th Special Jury Prize at, ironically, the 6th Bali International Film Festival 2008.

Malaysia to warn Pendet ad creator

 

Pendet
THE Malaysian government will reprimand the production house responsible for the use of the Pendet dance in the promo advertisement without permission from the Indonesian government.

 

“They [Malaysia] have pledged to reprimand the production house as the advertisement creator,” Minister of Culture and Tourism Jero Wacik was quoted by Antara news agency yesterday.

During yesterday’s meeting, Jero added, the Malaysian representatives admitted the advertisement was made by a private production house and had no association with official government tourism programmes.

“Malaysia also confessed to a lack of monitoring [of the firm],” he said.

The ministry has sent a note of protest to Malaysia to ask for clarification, while the Discovery Channel has promised to stop airing the promo. — The Jakarta Post

Comments

There r tons of other important issues in the world to be discussed about than this. Take global warming which wreaks havoc to the world these days... Petty issues again and again and again.. Get serious please and we shld be thinking of solving the haze problems and the victims of the recent quake than this..

Submitted by Anonymous on Friday, September 4th, 2009.
Saya ada ikuti perkembangan ini. Kesimpulannya orang-orang indonesia memang terkenal cepat melatah(walaupun tak semua), Norman jangan kecil hati. Diaorang baca hadis pun separuh tak semua(contoh; kahwinlah kamu 1 2 3 4 sekiranya kamu mampu,orang indon baca sampai sini je lepas tu dia terus kahwin banyak-banyak dia lupa baca ayat akhir "sekiranya kamu mampu". , saya baca banyak komen kat you yube, facebook, myspace & blog semua kutuk bukan setakat seorang tetapi hentam semua rakyat malaysia yang didalamnya terdiri dari semua jenis termasuk dari alim ulama hingga penyamun. Tak terkecuali kes model yang dikatakan kena dera. orang lain yang dera, agung kita yang tak bersalah pun kena. Kepada semua rakyat Malaysia jangan ikut perangai orang yang rendah martabatnya,biar dia dengan dunianya.

Submitted by Anonymous on Thursday, August 27th, 2009.
"Kepada semua rakyat Malaysia jangan ikut perangai orang yang rendah martabatnya,biar dia dengan dunianya." Betul! Jangan pula klaim budayanya. Jangan pula dengarkan musiknya. Jadi yang rendah martabatnya itu sebetulnya siapa?

Submitted by Governor of 34th Province on Wednesday, September 2nd, 2009.
storm in a tea cup. man those border jumpers are sensitive these days.

Submitted by Obefiend on Wednesday, August 26th, 2009.
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