PRETENDING to smoke a pencil instead of a cigarette, using a toothpick to keep the hands occupied or replacing your fag fix for fun in the bedroom — smokers have tried almost everything to quit smoking,  but in vain. Why doesn’t it work?

Despite the mountain of research and money spent the world over to find ways to help smokers quit, a local computer software engineer, who is also a London trained hypnotherapist, has the gumption to claim he has the answer to stop the bad habit.

“My quit-smoking programme has helped many people with nearly 90 per cent success rate,” says Julian Leicester, producing third party endorsements for his methodology.

His revolutionary anti-smoking methods and high achiever training programmes have made him a sought after person by corporate companies and leading institutions.

In one talk show on ntv7, hosted by Mix FM deejay Jojo Struy, Leicester demonstrated his approach and helped a volunteer, an international model, Fluer Caskin, arranged by the TV station to test his claim, quit smoking after one session.

Today Leicester teaches his S2QS programme on You Tube, Internet blogs and via his corporate and clinical website. (www.julianleicester.com).

Although at present he is busy marketing his Science To Quit Smoking (S2QS) programme, he also conducts other subliminal programmes including conquering phobias, and has been a mental coach for the Malaysian Ice Hockey team for the 2007 Asian Winter Games in China and Adidas sports events.

Other leading institutions that have endorsed Leicester include Makna and the National Heart Foundation (IJN).
According to the cigarette slayer, a title created by the media, his subconscious programme compounded with Internet technology can wean a smoker of his habit with minimal withdrawal symptoms.

“If you want to cultivate a habit — say you want to ride a bike — you have to consciously think and practise putting your feet on the pedals, your hands on the handle bars and then try to balance. If you carry on doing that enough times, your subconscious mind will take it on board and you no longer have to think about what your feet and hands are doing,” said Leicester.

The mind guru says once a habit is formed, the subconscious mind takes over.

He says that when one wants to give up a habit he finds it difficult because one's mind prevents one from changing until it is sure that you are ready to change.

“The subconscious does not make a judgement on whether a habit is good or bad. As far as the subconscious is concerned, its job is to hold on to habits regardless…. until the conscious has practised you out of the habit.

“Now, with a cigarette smoker who tries to give up smoking, the subconscious is nudging him to carry on.”
In Leicester’s quit smoking programme, he guides you through your subconscious filing system, replacing the satisfaction with something more beneficial to you.

“It could be something as simple as deep breathing for relaxation, exercising, hobbies or enhancing your self-confidence. The satisfaction has to be taken away from the cigarettes and transferred to something that is more advantageous, to remove the cigarettes without taking away anything that is enjoyable,” he said.

 

“Once the reasons and satisfaction have been removed from the cigarette, you can actually see the cigarette for what it really is, smelly pungent dried leaves wrapped in paper. Previously, you looked at the cigarette and it looked harmless. Now, you can see it in its true light as a poison or disease. In fact, the smell and taste of the cigarette is disgustingly different now.”

 

If Leicester's programme can achieve half of what he makes it out to be, then it is one sure way to reduce the burgeoning government hospital costs in treating diseases associated with cigarette smoking.