KUALA LUMPUR: adidas and Fifa will unveil the official match ball for the 2010 World Cup South Africa at The Pavillion tonight. The match ball features a South African inspired design and radically new technology.

The new match ball will be available in retail outlets from tomorrow onwards. The newly-developed “Grip’n’Groove” profile provides the best players in the world with a ball that allows an exceptionally stable flight and perfect grip under all conditions.

Comprising only eight, completely new, thermally bonded 3-D panels, which for the first time are spherically moulded, the ball is perfectly round and even more accurate than ever before.

What a ride it has been, like it was just yesterday. Next year’s World Cup will mark adidas’ 40th anniversary as the official match ball sponsor.

Here’s how the revolution started, and what an evolution!

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