IN TUNE WITH FOREIGNERS
KUALA LUMPUR: Tune Money Sdn Bhd which is a part of Tune Group is currently in talks with potential partners in Indonesia,Thailand and Korea to set up offices there by end of this year,said its chief executive officer, Joyce Lai at the launch of its new image for products and services this morning.
This will be one of its major plans apart from focusing on the local market which includes a rebranding excercise.
The rebranding excercise will see the renaming of its Tune Money Visa Prepaid card as the "Tune-in-Card" while what was previously known as the Red Card for youngsters aged 15 to 17 is now called the "Pulse Card".
Tune Money via its insurance and Takaful division, Tune Insurance is also working with partner underwriters to offer a wider range of insurance and Takaful products to the market.
The company will start offering Tune Motor Insurance, Tune Personal Accident Insurance and Tune Home Insurance. Takaful versions of these insurance products are in the pipeline and the company projects a two-fold ncrease in terms of premiums.
"We hope to see 3,000 to 4,000 policies to be signed up this year," said Lai. Tune Money also has plans to offer insurance and Takaful products for hospitalisation and surgical, life and travel and pets starting this year.
Meanwhile,Tune Money's chairman and Tune Group co-founder Datuk Kamaruddin Meranun said Tune Money has shown improved financial performance over the past year and this new initiative will take it even further.
"Our long term aim is to see Tune Money becoming a household brand preferred by most consumers," said Kamaruddin. Lai added that, Tune Money is set to focus on their two core businesses which are prepaid card offering and insurance products.
With enhancements to the prepaid card features Tune-in-Card holders can now easily transfer funds to other Tune-In or Pulse Card accounts via the "Card2Card" feature on www.tunemoney.com She said, In the last six months, the number of card members doubled and currently stands at 55,000 cardholders and is targeting to reach 300,000 card holders this year.
Tune-In-Card and Pulse Card are accepted at 29 million Visa merchants worldwide and offer on the spot discounts at selected merchants as well as an attractive redemption points system with lower qualifying criteria.
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