A Woman's Worth

AWoman'sWorthApril27
Rockin' the women's vote
by Faridah Hameed
A SURVEY by the American Marketing Association in 2009 sent shockwaves through the advertising industry when it found that 91 per cent of women felt "misunderstood" by advertisers.

It all made sense when I also discovered that only three per cent of advertising agency creative directors are women in America.
AWoman'sWorthApril6
Women power, but market slow on the take
by Faridah Hameed

FOR the longest time, we’ve been told that women talk a lot more than men — with various studies quoting that women “outspeak” men by almost three times.

awomansworthmar23
Women top the most wanted list
by Faridah Hameed
ANITA is in her mid-30s. She holds a Master’s Degree and a senior level position in the company she works for. She joined the company when she was single. Now married with two children aged below 10, there’s a struggle within because her priorities have changed. She loves her job, and she loves being a mum.
AWoman'sWorth
Cash in on new generation of women
by Faridah Hameed

MY grandmother was married at age of 15. My mother got married at 18.

I married when I was 36, which as I look back on wryly was “old” by most Asian standards; it was pushing the envelope about my “expiry” date as a potential wife and mother.

I didn’t know it then, but I was part of a new movement gaining steam in Asia. I was part of the changing face of women in Asia — women who were marrying later, our decision to marry driven more by financial independence, and more mature, realistic expectations of marriage than head

AWoman'sWorth
Asian women in brand new world
by Faridah Hameed
WELCOME to the future. There’s a new scent in the air and there’s a new kind of woman in town.

She has flowers in her hair, plastic in her wallet and an iPad in her handbag. She wears red lipstick in the boardroom, and black lingerie under her power suit.
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