The Social Network

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Lessons from Angry Birds
by Radzi Latif
WHETHER you actively play games on your smartphone or are a shopper browsing children’s lunchboxes, you’ve surely come across the phenomenon that is Angry Birds.
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Social media at work could cost you your job
by Radzi Latif

ONE obstacle to social business is executive reluctance to put social tools in the hands of employees. In fact, a common complaint is that employees spend more time on Facebook than on work. Plus there are the obvious pitfalls when you give every employee a megaphone to the world.

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Perking interest of women
by Radzi Latif
IN the past few months, a new social media site has emerged: Pinterest.

Pinterest lets users create online “pinboards”, collections of photos organised by subject.
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Moving beyond social media
by Radzi Latif
Many Malaysian executives frown when social media is discussed. It’s easy to understand why.

Any blogger can say anything about companies, without the checks and balances of traditional journalism.

Any employee can use Twitter, presenting confidentiality risks. Employees spend more time on Facebook than on their work.

YouTube seems to be more about piano-playing cats than it does about business.
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